Implantación de VTiger CRM: La Transformación Digital de la Gestión Hotelera
Soluciones a medida para CRM Hotelero
At vtigerspain.es estamos especializados en el desarrollo de portales y soluciones a medida para el sector Hotelero. Contamos con amplia experiencia en este tipo de proyectos dando soluciones a medida para Internet a nuestra cartera de clientes. Entre las soluciones que estamos dando actualmente:

Módulos de Administración Centrales de vTiger CRM para Hoteles
Gestión y Cualificación Inteligente de Huéspedes
Este módulo constituye la base de datos centralizada del hotel. Su función principal es transformar el simple registro de datos en información de valor. Aprovechando la flexibilidad de VTiger CRM, el sistema permite automatizar la cualificación del cliente basándose en su comportamiento histórico, específicamente en el número de estancias. El software analiza el historial y asigna etiquetas dinámicas (como Prospecto, Huésped Recurrente, VIP o Cliente Corporativo) sin intervención manual. Esto permite que el personal de recepción y ventas identifique, de un solo vistazo, el valor de cada cliente que interactúa con el hotel, facilitando un trato diferenciado y personalizado desde el primer contacto.
Seguimiento Comercial y Trazabilidad 360°
Diseñado para potenciar al equipo de ventas, este módulo web garantiza que ninguna oportunidad de negocio se pierda. Funciona como una bitácora digital que centraliza toda la interacción histórica con el cliente: llamadas telefónicas, correos electrónicos, reuniones presenciales y notas internas. Al estar basado en la web, permite a los comerciales actualizar el estado de una negociación en tiempo real desde cualquier dispositivo. El objetivo es eliminar la dependencia de agendas personales o correos aislados, asegurando que la información sobre las necesidades y preferencias del cliente sea propiedad del hotel y esté accesible para cualquier miembro autorizado del equipo comercial.
Marketing Relacional y Comunicación (Email Marketing)
Este módulo integra las herramientas de difusión masiva directamente con la base de datos de huéspedes. A diferencia de plataformas externas, el módulo de Email Marketing de VTiger permite crear segmentaciones precisas basadas en los datos del CRM. El hotel puede diseñar y enviar boletines informativos (newsletters) específicamente dirigidos a nichos concretos, por ejemplo: enviar una oferta de "Fin de Semana Romántico" únicamente a parejas que no hayan visitado el hotel en los últimos seis meses, excluyendo a clientes corporativos. El sistema gestiona el diseño de plantillas, el envío programado y, crucialmente, el análisis de resultados (tasas de apertura y clics), cerrando el ciclo de la venta.
Business Intelligence y Cuadro de Mando
Orientado a la dirección y gerencia del hotel, este módulo transforma los datos operativos en información estratégica para la toma de decisiones. A través de un Dashboard o panel de control visual, el sistema presenta en tiempo real los indicadores clave de desempeño (KPIs) de la actividad comercial. Los directivos pueden visualizar gráficas intuitivas sobre el volumen de ventas por temporada, la efectividad de los comerciales, la tasa de conversión de las campañas de marketing o la previsión de ingresos futuros. Es una herramienta vital para detectar tendencias de mercado y corregir desviaciones en la estrategia comercial de forma ágil.
Gestión de Oportunidades y Contratación de Paquetes
Este módulo está especializado en la formalización de ventas complejas, como eventos, bodas, grupos o paquetes vacacionales cerrados. Gestiona el ciclo de vida completo de la venta, desde la detección de la oportunidad hasta la firma del contrato. Permite al equipo comercial generar presupuestos profesionales estandarizados con la imagen del hotel, incluyendo servicios detallados (habitaciones, salones, catering, spa) y enviarlos directamente al cliente desde la plataforma. El sistema realiza un seguimiento del estado de cada propuesta (Borrador, Enviada, Negociación, Aceptada o Rechazada), asegurando un control riguroso sobre la facturación potencial y los servicios contratados.
Optimización de la Gestión Administrativa y Financiera de vTiger CRM para Hoteles
Record all products and services, along with their respective selling prices, various sales rates (or price lists), applicable VAT, and available stock. Services are special products that do not have stock. There is the option to classify by product families.All products are visible when creating quotes, sales orders, invoices, and purchase orders.Each product has a Warehouse Stock which is increased by every Goods Receipt Note and decremented by every Sales Invoice.
This module allows you to aggregate a set of bank receipts and generate an XML file to be uploaded as a direct debit to the bank, complying with the SEPA standard.
This module records the set of marketing campaigns to be managed from the CRM. You can add N records of Contacts, Leads (or Prospects), or Accounts to a commercial campaign. As a result of a campaign, you get M records of new business opportunities (or sales opportunities) generated.
We can automatically send personalized emails one-by-one to all contacts associated with the campaign and measure the email open rates generated by the contacts.
This module records the set of outstanding Invoice Collections (or Receivables) and marks them as completed after bank reconciliation.Once the collection of an outstanding Invoice is recorded, the Invoice is automatically marked as Paid.A new collection record is created from the Invoice, detailing the remaining collection amount for that specific Invoice.
Payments to suppliers can be recorded in this same module. Payment records are associated with each supplier's purchase invoice, and supplier invoices are automatically marked as paid after the payment is marked as completed.
This module records the set of Purchase Requests, Goods Receipt Notes, and Purchase Invoices issued to suppliers. Every purchase order is associated with a supplier and has a registration date. The purchase order has N associated products/services.When drafting the purchase order, we can select the product price from a special purchasing price list (or purchasing rate).The purchase order is transformed into a Goods Receipt Note (GRN), and when the GRN status is set to 'Received', this causes the product's Stock to be incremented by the N units of that product listed on the Goods Receipt Note.
Records the quotes issued to each account. A given quote consists of N product/service lines to be quoted. Each quote can be printed as a PDF, can be associated with a business opportunity, and has an issue date. Quotes can go through different statuses (created, pending, accepted). From each quote, we can generate a copy of the corresponding Sales Order or Invoice (invoice).
Allows you to export account records, invoices, and bank receipts to Contaplus-compatible CSV files for import into the Contaplus program.
This module records the set of companies, organizations, or individuals that are the source of your revenue and the foundation of your business. Beyond basic information, this module allows you to establish the hierarchical relationship (e.g., Company as the payer for a Student) and manage all interactions over time.
From here, you can directly issue enrollments (or registrations), generate bank receipts (or payment slips) and issue invoices. Furthermore, it allows for the association of business opportunities (or sales opportunities) and the detailed tracking of every lead until its conversion, ensuring complete and centralized commercial management of all accounts.
Aquí tenemos otros módulos desarrollados para tí.

Scheduled Email Campaigns Module
Allows you to schedule automatic email campaigns based on HTML templates to be sent to a set of pre-contacts or CRM contacts that meet a search criterion.
Survey Module
Record the satisfaction surveys sent to us by customers
Documents Module
Manage documents that can be associated with Accounts, Contacts, Pre-contacts, Opportunities, Quotes, Invoices, and other core modules. All document management can be structured into folders. These documents can be attached to emails from the tool itself.
Calendar Module
View all events and dates occurring in the system on a Google Calendar. Log sales visits, contact birthdays, pending tasks, opportunity due dates, invoice due dates, project start dates, and activity start dates.
Módulo de Precontactos
Register a database of potential people who can do business with us. We can associate tasks and events for sales visits or calls with these leads in the Calendar.
Tasks / Events Module
Given a contact, pre-contact, or account, we can create a Task or Event record for it that allows us to control the completion date within the calendar. It is also recorded and associated within the contact's file.
Requests / Opportunities Module
This module registers all detected sales opportunities for courses with accounts or contacts/students. Each request has a linked course of interest from the student. Once we convert the pre-contact (or lead), the program gives us the option to create a business opportunity (or sales opportunity) with the created account/contact.
Ticket Module
This module registers the set of post-sales incidents (or issues) related to client Accounts or Contacts.Given an incident, it passes through different statuses (pending, in progress, resolved). Incidents can be automatically opened in vTiger by an email sent by a client or by registration from the Client Portal module.
Suppliers Module:
Register the database of suppliers available to issue purchase orders to them.
Invoice Module
Records the set of sales invoices issued to customers (accounts). Each invoice can be associated with an initial quote generated from it, or with an order.
Do you need more information?
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